Privacy Policy

This Privacy Policy explains how Pearl Lemon Finance (“we”, “us”, “our”, or “the Company”) collects, uses, and protects your information when you visit our website, submit an enquiry, or request assistance with business financing.

Pearl Lemon Finance operates as a brokerage platform that connects businesses seeking funding with third-party lenders. We do not provide loans directly. Instead, we introduce businesses to lending partners who may offer financing options.

We are committed to protecting your privacy and handling your information responsibly and transparently.

By using our website or submitting information through our forms, you acknowledge that you have read and understood this policy. If you do not agree with it, please refrain from using our website or submitting your information.

Who We Are

Pearl Lemon Finance is part of the Pearl Lemon Group and provides business financing brokerage services. Our role is to connect businesses with lenders who may offer funding solutions, including merchant cash advances, equipment financing, working capital loans, and expansion funding.

Business Name: Pearl Lemon Finance
Website: https://pearllemonfinance.com
Registered Address:Pearl Lemon Sales International House, 24 Holborn Viaduct, London EC1A 2BN, United Kingdom
Email: info@pearllemongroup.com
Telephone: UK: +442071833436

Pearl Lemon Finance acts as the Data Controller for the personal information you submit through this website. This means we determine how and why your data is processed.

Information We Collect

We collect information directly from you, automatically through our website, and sometimes from trusted third-party sources. The type of information collected depends on how you interact with our services.

Information You Provide Directly

When you submit an enquiry, schedule a call, or communicate with us, we may collect:

  • Your name
  • Email address
  • Phone number
  • Company name
  • Details about your business financing needs
  • Messages or information submitted through website forms
  • Information about how you found our website

This information allows us to review your request and connect you with appropriate lending partners.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages viewed on the website
  • Time spent on pages
  • Referral source or traffic source
  • Cookie data and analytics information

This information assists with website performance monitoring, security, and user experience analysis.

Information from Third Parties

In certain cases, we may receive information from third-party sources, including:

  • Advertising platforms such as Google Ads or social media platforms
  • Referral partners or affiliates
  • Lenders who communicate with us regarding a submitted financing enquiry

We only collect information relevant to processing financing requests and managing business communications.

How We Use Your Information

We use personal data for legitimate business purposes connected to our brokerage services.

These uses include:

Providing brokerage services
Reviewing financing enquiries and connecting businesses with suitable lenders.

Customer communication
Responding to enquiries, confirming call bookings, and providing updates related to financing requests.

Business operations
Managing internal records, communication logs, and service enquiries.

Marketing communications
Sending updates or information about financing services when you have opted in to receive such communication.

Legal and regulatory obligations
Maintaining records necessary for accounting, compliance, and regulatory requirements.

Website analysis
Monitoring website traffic and visitor behaviour to maintain performance and usability.

We do not use personal data for unlawful or unrelated purposes.

Legal Basis for Processing

Where applicable, we process personal data under lawful bases defined by applicable data protection regulations.

These include:

Contractual necessity
When processing information is required to review your financing enquiry or connect you with a lender.

Consent
When you voluntarily provide information or opt in to receive marketing communications.

Legal obligation
When data must be retained for accounting, taxation, or regulatory compliance.

Legitimate interest
When processing is necessary to operate our business, maintain security, or improve our services.

You may withdraw marketing consent at any time.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to support functionality and monitor website usage.

Cookies are small data files stored on your device when visiting a website.

Types of Cookies Used

Essential cookies
Required for website operation, form submission, and security functions.

Analytics cookies
Used to measure visitor activity and website performance.

Preference cookies
Store settings such as language or previously entered form information.

Marketing cookies
Used by advertising platforms to measure campaign performance and display relevant ads.

You may control or disable cookies through your browser settings. Some website functions may not work correctly if cookies are disabled.

Data Retention

We retain personal information only for as long as necessary to fulfil the purpose for which it was collected or to comply with legal obligations.

Typical retention periods include:

Client enquiry records
Up to 24 months for communication and follow-up purposes.

Financial or transaction-related records
Up to 7 years where required for accounting and taxation purposes.

Marketing records
Until you unsubscribe or request removal.

Once data is no longer required, it is securely deleted or anonymised.

Sharing Your Information

We do not sell, rent, or trade personal information.

However, we may share information with trusted third parties when necessary to provide our brokerage services.

These may include:

Lending partners
Who reviews submitted financing enquiries?

Technology service providers
Including hosting platforms, CRM systems, and scheduling tools.

Payment service providers
If payments are processed through external platforms.

Professional advisors
Such as accountants, auditors, or legal consultants, where required for compliance.

All service providers are expected to maintain confidentiality and comply with applicable data protection standards.

International Data Transfers

Some service providers used by our website or business systems may store data outside your country of residence.

When this occurs, we ensure that appropriate safeguards are in place, such as:

Transfers to jurisdictions recognised for adequate data protection, or
Approved contractual protections between service providers.

These measures ensure that personal data remains protected regardless of where it is processed.

Data Security

We implement technical and organisational measures to protect personal information from unauthorised access, loss, or misuse.

Security practices may include:

SSL encryption for website communications
Secure data storage systems
Restricted access to sensitive information
Regular software updates and monitoring
Internal procedures for data handling

Although security measures are maintained, no online system can provide complete protection against all risks.

Your Data Protection Rights

Depending on your location and applicable regulations, you may have rights regarding your personal information.

These rights may include the ability to:

Request access to the personal data we hold about you
Request corrections to inaccurate or incomplete information.
Request deletion of personal data where appropriate
Object to certain processing activities
Withdraw consent for marketing communications.

Requests regarding personal data can be submitted using the contact information listed below.

Marketing and Communication Preferences

Marketing messages are sent only when you have provided consent to receive them.

You may unsubscribe from marketing emails at any time using the unsubscribe link included in communications or by contacting us directly.

We do not share contact details with external organisations for marketing purposes without permission.

External Links

Our website may include links to third-party websites such as lending partners or service providers.

We are not responsible for the privacy practices of external websites. Visitors are encouraged to review the privacy policies of those sites before submitting personal information.

Children’s Privacy

Our services are intended for businesses and adults aged 18 and over.

We do not knowingly collect personal information from individuals under the age of 18. If such data is identified, it will be removed.

Updates to This Policy

This Privacy Policy may be updated periodically to reflect changes in our services, legal requirements, or data processing practices.

The most current version will always be available on this page along with the most recent update date.

Continued use of the website after updates indicates acceptance of the revised policy.

How to Contact Us

If you have questions or requests regarding this Privacy Policy or the handling of personal information, please contact:

Pearl Lemon Finance
Email:info@pearllemongroup.com
Address: Pearl Lemon Sales International House, 24 Holborn Viaduct, London EC1A 2BN, United Kingdom
Phone: UK: +442071833436

We aim to respond to enquiries within a reasonable timeframe.

Eric

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